Fire and Water

Image

 

You’ll hear a couple of phrases floating around ECO circles. One is that you care about what you measure. If we are paying attention to something enough to document how it’s going, we probably care pretty deeply about where it ends up. Secondly, you’ll hear us say that our goal is to baptize more than we bury. I was at an ECO conference where a friend of mine said that from the stage, and one of my staff turned to me and whispered, “Does that mean we should just outsource the funerals?” While my staff is as creative as they are clever, I’m not sure that was the point.

Read the rest here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s