You’ll hear a couple of phrases floating around ECO circles. One is that you care about what you measure. If we are paying attention to something enough to document how it’s going, we probably care pretty deeply about where it ends up. Secondly, you’ll hear us say that our goal is to baptize more than we bury. I was at an ECO conference where a friend of mine said that from the stage, and one of my staff turned to me and whispered, “Does that mean we should just outsource the funerals?” While my staff is as creative as they are clever, I’m not sure that was the point.
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