The sad part of the many dying churches around the country is that they don’t seem bothered by the obvious trend.  The pain of change and innovation looked to be too much, so instead they have settled for the numbing morphine of familiarity.  Let’s keep doing things the same way…since it’s going to die anyway, let’s make them comfortable.

Perhaps the surest sign of life in the modern church is that the next generation of ministers is talking about innovation even more than the cutting edge boomers talked about seeker sensitivity.  The shift is from “let’s appeal” to “let’s invent,” which, though it’s still marketing, leans more towards creativity than catering.